by Jason Willbanks

#1: Refer to its Secrets. No problem with a few insider tricks. But an SEO company that goes on and on about the amazing secrets it uses to get you results is not a company you want to be doing business with.

#2: Pretend Social Networks Dont Exist. Focusing only on fixing up your site and submitting various content to blogs and networks isnt going to cut it. A social campaign requires a light, fine touch, and your business needs an agency that knows how to use (and not abuse) the social networks.

#3: Build Links From Nothing. For a site to link back to you (and increase your search relevancy) they need a reason, and good SEO Agencies should help you provide it. Content creation or help with freelance article work ought to be at the top of the list.

#4: Quickly Pushing More Services onto You. Having you pay extra for big projects and web design is one thing, but if you sign up for SEO and realize youre going to have to pay for ten other services on top of it, whats the point? Differentiating between honest, paid help and aggressive sales tactics is fundamental.

#5: Hold Old-Fashioned Business Hours. The internet doesnt operate on a 9-to-5 schedule. If your prospective SEO Agencies havent got someone you can reach at anytime, be weary. SEO is done at all hours, and the best agencies are ones with a global reach across every time zone.

#6: Bombard Blog Comments and Message Boards. This is just straight-up spamming. If your SEO companys social media strategy is to annoy bloggers and forums with links”and little else”start asking some serious questions.

#7: Do No Research. If the company trying to optimize your business knows nothing about your sector, how are they going to help you? Bad agencies jump right into SEO and treat it like the same process for everyone. Good agencies know that its nothing like that.

#8: Stick With Only What They Know. The same reason old-fashioned ad agencies are going out of business today: they arent following how people get their information. Great SEO Agencies will continuously evolve, knowing that the internet never stands still, either.

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